At the core of House Of Tecido's ideology is the intent to tell a story with every collection, seamlessly blending Rajasthani handcrafted techniques with in-house developed prints. This approach reflects the brand's commitment to preserving and celebrating the rich heritage of Indian craftsmanship.

Divyanshi Shekhawat the person behind house of tecido (Founder), united her shared passion for fashion, design, and the desire to bring a fresh perspective. With a keen eye for perfectly balanced colour palettes, fabrics, and designs, they strive while prioritising comfort.

The name house of tecido represents "fabric" encapsulating the brand's essence. House of Tecido also focuses on sustainable and ethical manufacturing practices, supporting local karigars and artisans, and pushing the boundaries of contemporary wear - from traditional to casual styles, imbued with a sense of comfort and ease.